I said in my last post that I took the plunge and went full time on a startup I’ve been working on since October 2010. We’re in the process of developing the first iteration of our private Beta. Part of this will be a blog.
I’ve run several blogs before, including this one, and Old Media, New Tricks, but it’s critical for early-stage startups to have good, engaging blogs that do several things:
– represent the look and feel of the company (a no-brainer)
– inspire readers to not only tell their friends about the startup
– most importantly, generate new members and new business through case studies and community highlights
In the course of researching startup blogs, there are several that, at least to me, stand out. I’ve listed a few below:
Spotted, the Foodspotting blog, does a fantastic job representing the Foodspotting site, app and community. It’s very visually appealing, and ties in the Foodspotting experience quite well. As a result, posts get shared and commented on pretty regularly.
Mint’s blog, MintLife, not only reflects Mint, the company, but has established itself as a leading personal finance blog.
3. Evernote Blogcast
Evernote Blogcast, the Evernote blog, covers product news and updates, it differentiates itself by examining what its users are doing to “make the world more notable.” Not only does this put its users in the spotlight, but it also looks at different ways to use the product, kills several birds with one stone. (Suggested by @mkedave on Twitter.)
What else do you think good startup blogs have in common? Are there any others — not listed here — that you think are good examples? Please leave your thoughts as comments below!