Chicago 2016 Update: London 2012 logo = blech

London 2012 logo

This cost $796,000? My dog could have designed something better than that. Seriously. And who thinks the new logo looks like a jigsaw puzzle?

But, for some reason, it’s the best London 2012 planners could come up with.

Where did this design come from, anyway?
“The new emblem is dynamic, modern and flexible, reflecting a brand-savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks,” said London organizers in a statement.

Me? I would have thrown tomatoes at the organizers. Luckily they hid behind a statement.

As Elliott Harris, a Chicago Sun-Times columnist, said in today’s paper, “some in the audience might find the picture – to use a British phrase – a bit cheeky.”

More like asinine.


  1. James

    I like the London 2012 logo; I think when you compare it to the previous Olympic logos it really stands out! It just looks so dynamic too.

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  3. Pingback: Logo London 2012 « Fantasilandia
  4. kweenkong

    Hate to say it, but I’m not feeling that logo for the Olympics, either. I mean, it would be cool for something else — like livening-up a boring subway tunnel view. But for the Olympics? Not!

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