Chicago 2016 Update: London 2012 logo = blech

This cost $796,000? My dog could have designed something better than that. Seriously. And who thinks the new logo looks like a jigsaw puzzle?

But, for some reason, it’s the best London 2012 planners could come up with.

Where did this design come from, anyway?
“The new emblem is dynamic, modern and flexible, reflecting a brand-savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks,” said London organizers in a statement.

Me? I would have thrown tomatoes at the organizers. Luckily they hid behind a statement.

As Elliott Harris, a Chicago Sun-Times columnist, said in today’s paper, “some in the audience might find the picture – to use a British phrase – a bit cheeky.”

More like asinine.