Wed 16 May 2007
Chicago 2016 Update: R.I.P. Chicago 2016 logo (2006-2007)
Posted by Daniel under Chicago 2016
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Chicago Tribune Olympics reporter Philip Hersh, as always, is on the ball. And he brings some sad news.
The Chicago 2016 logo is history, according to International Olympic Committee rules. The rules state that logos “shall not contain the Olympic symbol, the Olympic motto, the Olympic flag, any other Olympic-related imagery (e.g. flame, torch, medal, etc.), slogan, designation or other indicia or the distorted version thereof or a design confusingly similar thereto.” (ORIGINAL DOCUMENTS ALERT: I’ve linked to a .PDF version of the rules.)
Will this hurt Chicago’s chances of getting the 2016 Olympics? Maybe. If anything, it either shows American stupidity (Oh, we actually won the American bid for the Games! Why did we make a logo we can’t use?) or arrogance (F*** the rules - we’ll design our logo however we want). Either way, it was stupid. And the Chicago 2016 committee should be ashamed of itself.
For the new logo, how about incorporating a symbol that has long been a part of Windy City tradition: the Chicago-style phallus.
I’ll update you all on the new Chicago 2016 logo when it’s unveiled to the public. Stay tuned!
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- Chicago 2016 Update: IOC says logo fiasco won’t hurt Chicago 2016 bid
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- Chicago 2016 Update: Chicago 2016 Committee marketers shuffled
- Chicago 2016 Update: USOC submits Chicago 2016 application to IOC
- Chicago 2016 Update: Sochi selection may boost Chicago’s chances in 2016 (USA Today)




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May 22, 2007 at 5:51 am
[...] In today’s Chicago Tribune business section, Olympic reporter Philip Hersh reports that neither the International Olympic Committee nor the ...
March 26, 2008 at 2:52 am
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