It’s good to feel like a big macher every once in a while.
When you spend a little extra money on the finer things in life — a fine scotch, a Swiss watch, a luxury car — and you get a great deal, it’s a wonderful feeling. An investment in quality is generally a smart one because you’ll experience that quality, presumably, for a long time to come.
The Louixs ultra-premium cigar — made in Nicaragua for Goldwin, the house cigar of the Beverly Hills Cigar Club — is just built for decadence. There are two reasons why:
1. It’s a 6-inch, 60-ring-gauge smoke. (That measures to about an inch in diameter.) The stick is pretty damn big. George Carlin would have a field day with it.
2. It costs 50 bucks.
It’s a magnificent-looking cigar, that’s for sure, with a flawless reddish Rosado wrapper leaf from Nicaragua. The cigar band, which features a portrait of Louis XIV, the famous 17th-century “Sun King” of France, makes it look even more stately.
The Goldwin Web site claims the Louixs is the most expensive cigar ever created. At $50, it’s a hell of an expensive stick. Goldwin’s claim, however, is incorrect. The original Gurkha Black Dragon limited-edition cigar debuted at a whopping $1,150 per stick.
But it’s clear Goldwin isn’t selling these sticks to veteran cigar smokers. They say, “Louixs are special because every part of the manufacturing process is managed by master tobacconists who understand this cigar is the very best: native Cuban torcedores (rollers) handleaf each one; native Cuban catadores (taste testers) check every batch; veteran revisadores (inspectors) monitor every aspect of the production.”
Last time I checked, this is basically the case with every other cigar factory. The good ones, at least.
Anyway, back to the cigar. Since it has such a big ring gauge, using a cutter may give you too much smoke on the draw, if you’re not a cigar vet. I used a double punch, and got a great, even draw the whole way through.
The pre-light flavor had hints of cocoa and a touch of spice on the finish, but the stick wasn’t anywhere near overpowering. As I smoked through the cigar — it took about an hour-and-a-half to smoke — I noticed it didn’t really get any more complex, as the cocoa and spice persisted until about halfway in, when the cigar got a touch earthy. But that was it; the Louixs hit a flavor plateau early on, and it never extended past that. While it tasted good, I was disappointed by its lack of complexity.
Was the Louixs tasty? Sure. Could you get a better-tasting cigar for $10? Absolutely. You’ll also have some money left over to buy that scotch.
I originally wrote this review for Asylum.