I’ve enjoyed my time at Weber Shandwick, which included work on Oscar Mayer, General Motors, Milk, the Cherry Marketing Institute and the Campbell Soup Company. I was a 2009 MarCom Award Platinum Winner for my white paper on lifestreaming. I contributed regularly to Weber Shandwick’s social media blog.
With that said, I’m formally announcing a move: I’ll be the new social media manager for Sears Home Electronics, a multi-billion dollar division for an even bigger multi-billion dollar company: Sears.
Here’s why I elected to take the social media gig over there:
1. A strong team with an aggressive approach My buddy Scott Murphy introduced me to some of the digital/social media folks with several of Sears’ business units several months back. In his recent letter to shareholders, Sears CEO Eddie Lampert wrote the following:
“…social networking and social media have only just begun to have an impact on shopping, and it is a revolution we intend to harness going forward.”
Sears is harnessing the power and wisdom of the crowds in its MySears and MyKmart communities, on Facebook, Twitter , YouTube and elsewhere on the web. I look forward to extending Sears’ presence in the retail electronics world, creating content and conversations that drive awareness and — hopefully — the bottom line.
2. A chance to be in the driver’s seat once more. Self-explanatory; I’ll be reporting to the business unit CMO, Eddie Combs.
All in all, I’ve spent a good nine months at Weber Shandwick, and I’m grateful for the opportunity to have learned about the agency business and public relations. I’ve worked with some great folks, including Adam Keats and the WS Chicago team, Chris Perry, Margot Savell, George Snell, Richard Nevins, Wade Rockett, Greg Swan, Andy Schueneman, Patrick Chaupham, Andy Keith and many others.
Moving over to Sears allows me to take the next step in my professional development, and I’m proud to be joining the Sears Blue Crew.
Before I start at Sears, however, I’ll be taking a week off to run various much-needed errands, including:
– finally writing that piece for Mashable
– hosting the first Chicago Cigar Tweetup; please RSVP if you want to come!
– cleaning out the front closet