Tidbit of the Day: Viral campaign for Batman - The Dark Knight
A few months ago, I posted photos of the set from Batman: The Dark Knight on my personal page.
One of our resident Web guys at the American Marketing Association, Andrew Swanson, just sent me links to some pages that show some (very real) aspects of the film’s viral campaign.
Among the elements: a cake with an evidence bag inside, a Gotham City Rail map, a page for The Gotham Times, The Joker’s interpretation of the Times, and much more, including:
atasteforthetheatrical.com - Trailer for the new movie
Wearetheanswer.org - Harvey Dent’s police corruption tip site
Rememberinggina.or - Website dedicated to Gina, killed in gang violence
Gothamcab.com - Website for Gotham’s cab service
Gothampolice.com - Gotham Police Department
Gothamcityrail.com - City Rail public transit system
Gothamcityhall.com - City Hall
Gothamnationalbank.com - Gotham National Bank
Acmesecuritysystems.co - ACME Security Systems
GVAFoundation.org - Gotham Victims Advocate Foundation
Gothamusd.net - Gotham Unified School District
SaintSwithunsChurch.org - St. Swithuns Catholic Church
Bettyshouseofpies.com - Betty’s House of Pies
Gpdiad.com - Gotham Police Internal Affairs feat. Glenn Barhyte
Kudos to the brains behind this campaign!
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December 20, 2007 at 1:50 pm
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