Today: Kellogg conference on social media marketing

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Hey, all. I’ll be blogging later on about this conference the Kellogg Business School is hosting. It should be interesting, because it’s about marketing.

Here are some questions for the speakers:

1) Why have all attempts at social media done by big companies failed? (Except for, say, AOL when it started)

2) How can companies be innovative when they essentially turn into bureaucracies? (Think Microsoft, Yahoo, and maybe Google in the future)

3) How can brand engagement even be accurately measured online? Hits? Visits? User testing combined with these statistics? I think that even if McDonald’s had a cool Web site, I won’t be more inclined to go buy a Big Mac.

These are just some questions I may have, but by the end of the day, I certainly will have blogged about the conference.

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