Digital Strategy

Digital Strategy: Facebook’s News Feed updates and what you need to know

Facebook recently announced sweeping changes to its News Feed experience. These updates not only bring a level of consistency to the mobile and desktop Facebook experience, but fix a somewhat cluttered, algorithm-based experience by enabling users to segment their News Feeds.

A more segmented, visually appealing, mobile friendly News Feed experience means brands must think differently about their Facebook content and ad spend.

Read my full post about Facebook’s News Feed updates on the Experience Matters blog.