Digital Strategy

Work recognized with two 2011 Bulldog Digital/Social PR Awards

I’m not one to hang on my hat on past projects, but I just found out about this from an old co-worker of mine: Sears Holdings Corporation announced that it had won two 2011 Bulldog Digital/Social PR Awards for projects I created and executed while still a company employee. (NOTE: The awards were likely given to Euro PR because I’m no longer an SHC employee.)

The awards are:

  • Best Use of Digital/Social for a Consumer Technology Campaign (Gold) for the Sears Blue Blogger Crew, which we launched at CES 2011.
  • Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign (Silver) for KmartGamer. We launched KmartGamer in 2010 as a low-rent way of connecting with core gamers, and we expanded our efforts into a blog launch, efforts at the E3 convention and much more.

Once again, thanks to everyone who was associated with getting these efforts off the ground, including Ryan Manning, Andy Flynn, Philip Nowak, Scott Murphy, our crew at Euro PR (Kelly Kaufman + Rory Swikle), and Josh Deane with KmartGamer.

For a full list of Bulldog Award winners, click here.