Category: Housekeeping

My career continues at LoSasso Integrated Marketing

LoSasso Integrated Marketing logoLate last week, I accepted a job as the Director of Digital Strategy at LoSasso Integrated Marketing. I started today.

Here’s why I’m excited about this opportunity:

  • It’s a chance to flex my digital muscles. My professional roles have been primarily within the social media space – although I did tap into other expertise, such as content development, SEO and SEM. At LoSasso, I’ll have a chance to extend outside of the social media realm in a much more formal, strategic capacity.
  • The work. I’ve worked in the news business, a large agency with many B2C clients, a large corporation and a start-up. LoSasso’s clients will present a new challenge for me: many are in the B2B and the manufacturing space. I’ll not only sharpen my B2B marketing skillset, but will also extend my B2C experience as well.
  • The company. The LoSasso crew is not only highly skilled, but provides an elite level of client attention and service.

More great things are on the horizon for LoSasso, so stay tuned!

A New Job Awaits: Social Media Manager at Sears Home Electronics

I’ve enjoyed my time at Weber Shandwick, which included work on Oscar Mayer, General Motors, Milk, the Cherry Marketing Institute and the Campbell Soup Company. I was a 2009 MarCom Award Platinum Winner for my white paper on lifestreaming. I contributed regularly to Weber Shandwick’s social media blog.

With that said, I’m formally announcing a move: I’ll be the new social media manager for Sears Home Electronics, a multi-billion dollar division for an even bigger multi-billion dollar company: Sears.

Here’s why I elected to take the social media gig over there:

1. A strong team with an aggressive approach My buddy Scott Murphy introduced me to some of the digital/social media folks with several of Sears’ business units several months back. In his recent letter to shareholders, Sears CEO Eddie Lampert wrote the following:

“…social networking and social media have only just begun to have an impact on shopping, and it is a revolution we intend to harness going forward.”

Sears is harnessing the power and wisdom of the crowds in its MySears and MyKmart communities, on Facebook, Twitter , YouTube and elsewhere on the web. I look forward to extending Sears’ presence in the retail electronics world, creating content and conversations that drive awareness and — hopefully — the bottom line.

2. A chance to be in the driver’s seat once more. Self-explanatory; I’ll be reporting to the business unit CMO, Eddie Combs.

All in all, I’ve spent a good nine months at Weber Shandwick, and I’m grateful for the opportunity to have learned about the agency business and public relations. I’ve worked with some great folks, including Adam Keats and the WS Chicago team, Chris Perry, Margot Savell, George Snell, Richard Nevins, Wade Rockett, Greg Swan, Andy Schueneman, Patrick Chaupham, Andy Keith and many others.

Moving over to Sears allows me to take the next step in my professional development, and I’m proud to be joining the Sears Blue Crew.

Before I start at Sears, however, I’ll be taking a week off to run various much-needed errands, including:

finally writing that piece for Mashable
– hosting the first Chicago Cigar Tweetup; please RSVP if you want to come!
– cleaning out the front closet

Tidbit of the Day: Age of Conversation 2 released

Hooray! The Age of Conversation 2 is out today, and you should think about picking up a copy. All proceeds go to Variety, a charity for children.

If you want, I’ll even autograph your book. (Kidding. Well, not really.)

Anyway, here are all the authors:

Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

Tidbit of the Day: Thoughts about BlogWorld 2008, and some people to meet

BlogWorld 2008 was an absolute blast. I met some of the greatest social media minds around, but I was able to chat up folks of all ages, all backgrounds and with all different levels of new and social media experience.

Anyway, Gary Vaynerchuk summed up my biggest takeaway in one sentence: “Content is king, but marketing is queen, and the queen runs the household.”

It doesn’t matter how good your content is; if you don’t market it, it won’t make a difference. Good bloggers have a great sense of who their audience is. They keep track of their friends, fans and followers in lists, social networks — any way they possibly can.

At the end of the day, people buy who you are, not who you sell.

Question: What was your big takeaway?

Anyway, my panel with Jason Falls and Jeremy Pepper went quite well — thanks for the support on Twitter, guys! — met OJ Simpson and I just had a great time, so I plan to attend next year’s BlogWorld Expo.

(ADDENDUM: My panel was featured in WebProNews, and yours truly was quoted. Awesome!)

Here are some of the awesome people I met:

Ricardo Bueno, Scott Duehlmeier, Tris Hussey, Lynn Terry, Marc Baumann, Jon Ostrower, Shannon Lane, Beth Blair, Ellen Marden, Jeremy Pepper, Eve Lopez, Deborah Micek, Chris Brogan, Gary Vaynerchuk, Samer Forzley, Richard Lee, Becky McCray, Ezra Butler, Michelle Evans, Lee LeFever, Steve Pavlina, Annie Lynsen, Lionel Menchaca, Andrew Israel, Scott Lockhart, David Hinz, Rob Lloyd, Michael Paige, Kathy Jacobs, Wendy Piersall, Byron Go, Lorelle VanFossen, Jason Yan, Adam Ostrow, Paul Kim, Steve Radick, Doyle Albee, Barbara Rozgonyi, David Almacy, Dave Taylor, Rob Vaules

…and so on. (Sorry if I missed you.)

___

On a personal note, I have two bits of advice:

1. If you’re going to Vegas, pack some chapstick and some good lotion. My lips are cracked and my elbows are all dry from the heat.

2. Don’t try to walk from one hotel to another. Just cab it. While Vegas is small and the buildings are large, it seems that if you try walking from place to place, you’ll never get there. Period.

Chicago Epicurean: Orion Cooker recipes

I’ve recently been receiving a lot of traffic from folks looking for my Orion Cooker review or Orion Cooker recipes after my first Chicago Epicurean post about the cooker.

So, I’ve taken the liberty of posting some recipes from the Orion Cooker site. Enjoy!

Hush Yo’ Mouth Baby Back Ribs

Baby Back Ribs (1-6 racks)
Cayenne Pepper (1 tsp)
Orion’s Dry Rub Garlic (2 cloves)
Apple Cider Vinegar (1 cup)
Salt (to taste)
Ketchup (1 cup)
Mustard (5 tbsp)

Remove the ribs from the package, rinse, and pat dry. Apply Orion’s Dry Rub evenly. Affix the ribs to the rib hangers and place in the cooker. Then, fire up your Orion Cooker ™ and cook for 1 hour 15 mins*, or until done. Best if cooked with mesquite chips.

Barbecue Sauce (optional): Mix vinegar, ketchup, and mustard until it’s a light orange color. Add the cayenne pepper, garlic, salt and Tabasco sauce to taste. Apply before and after cooking.

*This time is for six racks of ribs. For fewer ribs the time will be less—3 racks 1hr 10 mins.

(Lizzie Powell – Atlanta, GA)

Tequila Chicken Wings

20-40 chicken wings
Tequila 1 pint
Lime Juice 2 cups
Lemon Juice 2 cups
2 table spoons of salt
1 tablespoon Tabasco™

Take wings out of package and wash with water. Dry with paper towel. Place selected amount of wings in large zip lock bag. Add one pint of tequila, two cups of lime juice, two cups of lemon juice, two tablespoons of salt and one tablespoon of Tabasco ™ to the chicken in the bag. Marinate for 6hrs. Add hickory chips between the cooking cylinder and drip pan. Place appropriate number of grates inside of cooking cylinder, place chicken wings on grates. Place charcoal in upper and lower charcoal rings. Light and come back at designated time. Check meat for doneness. 20 wings 45 minutes, 40 wings 1 hour.

(Rob Howells – Dublin, CA)

Wickers Whole Chicken

Whole Chicken 3-4 lbs.
Wickers Marinade
Honey (to taste)
Salt & Pepper (to taste)

Marinate chicken in Wickers for two hours. Remove chicken from marinade and inject it with more Wickers. Rub outside of chicken with a mixture of honey, salt and pepper. Place the chicken on the poultry stand and place inside the cooker. Then, fire up your Orion Cooker ™ . Cook for 1 hour 30 mins, or until done. Use a meat thermometer placed in the middle of the breast to ensure the chicken is thoroughly cooked. Great if cooked with apple or cherry chips which add a splendid flavor and crispiness to the skin!

(Fargason Erb – Memphis , TN)