Digital Strategy

Digital Strategy Quick-Take: Quoted in today’s Chicago Tribune on Chevrolet Klout promotion

daniel honigman quoted in chicago tribune on chevrolet klout promotion

Chevrolet recently announced a Klout-based sampling program in which it would provide various prominent social media users the opportunity to test drive its new Volt.

As the first Klout-based car sampling program, many news sources covered the story, including the Chicago Tribune’s Robert Channick, who quoted me in his article. (Disclaimer: I worked at the Chicago Tribune/Tribune Interactive several years ago.) The story was also featured, in an altered version, as the front page item in today’s RedEye.

My point: social media promotions are evolving, and as new channels evolve, brands are looking to utilize them to reach new segments of their customer base. (One side benefit: newer platforms like Klout are often much less expensive as more mature channels, such as TV, but even older digital communities like Facebook.)

Please click the links above to read the articles!


Digital Strategy

Digital Strategy Quick-Take: Apple Maps

At the recent WWDC 2012 conference Apple recently announced, among other things, the inclusion of a native maps application in its upcoming iOS 6 release.

According to a recent Comscore study, more than53 percent of iPhone users access their maps, compared with more than 39 percent for Android users.

What does this mean for your business?

Check out the full post over at the LoSasso Blog.


Tidbit of the Day: Thoughts about BlogWorld 2008, and some people to meet

BlogWorld 2008 was an absolute blast. I met some of the greatest social media minds around, but I was able to chat up folks of all ages, all backgrounds and with all different levels of new and social media experience.

Anyway, Gary Vaynerchuk summed up my biggest takeaway in one sentence: “Content is king, but marketing is queen, and the queen runs the household.”

It doesn’t matter how good your content is; if you don’t market it, it won’t make a difference. Good bloggers have a great sense of who their audience is. They keep track of their friends, fans and followers in lists, social networks — any way they possibly can.

At the end of the day, people buy who you are, not who you sell.

Question: What was your big takeaway?

Anyway, my panel with Jason Falls and Jeremy Pepper went quite well — thanks for the support on Twitter, guys! — met OJ Simpson and I just had a great time, so I plan to attend next year’s BlogWorld Expo.

(ADDENDUM: My panel was featured in WebProNews, and yours truly was quoted. Awesome!)

Here are some of the awesome people I met:

Ricardo Bueno, Scott Duehlmeier, Tris Hussey, Lynn Terry, Marc Baumann, Jon Ostrower, Shannon Lane, Beth Blair, Ellen Marden, Jeremy Pepper, Eve Lopez, Deborah Micek, Chris Brogan, Gary Vaynerchuk, Samer Forzley, Richard Lee, Becky McCray, Ezra Butler, Michelle Evans, Lee LeFever, Steve Pavlina, Annie Lynsen, Lionel Menchaca, Andrew Israel, Scott Lockhart, David Hinz, Rob Lloyd, Michael Paige, Kathy Jacobs, Wendy Piersall, Byron Go, Lorelle VanFossen, Jason Yan, Adam Ostrow, Paul Kim, Steve Radick, Doyle Albee, Barbara Rozgonyi, David Almacy, Dave Taylor, Rob Vaules

…and so on. (Sorry if I missed you.)


On a personal note, I have two bits of advice:

1. If you’re going to Vegas, pack some chapstick and some good lotion. My lips are cracked and my elbows are all dry from the heat.

2. Don’t try to walk from one hotel to another. Just cab it. While Vegas is small and the buildings are large, it seems that if you try walking from place to place, you’ll never get there. Period.