Digital Strategy

Digital Strategy Quick-Take: Quoted in today’s Chicago Tribune on Chevrolet Klout promotion

daniel honigman quoted in chicago tribune on chevrolet klout promotion

Chevrolet recently announced a Klout-based sampling program in which it would provide various prominent social media users the opportunity to test drive its new Volt.

As the first Klout-based car sampling program, many news sources covered the story, including the Chicago Tribune’s Robert Channick, who quoted me in his article. (Disclaimer: I worked at the Chicago Tribune/Tribune Interactive several years ago.) The story was also featured, in an altered version, as the front page item in today’s RedEye.

My point: social media promotions are evolving, and as new channels evolve, brands are looking to utilize them to reach new segments of their customer base. (One side benefit: newer platforms like Klout are often much less expensive as more mature channels, such as TV, but even older digital communities like Facebook.)

Please click the links above to read the articles!