Digital Strategy

Digital Strategy: Google Plus reached 100 million unique visits in October 2012. Here’s what it means.

(NOTE: This blog post was originally published on the LoSasso blog.)


According to Mashable’s Todd Wasserman, the latest comScore data shows that Google Plus received 105 million global monthly users in October 2012, up from 65.3 million in October 2011. (NOTE: There was no comScore release on the findings as of this post’s publication.)

In the United States, the breakdown looked like this:

Google Plus Ocotber 2012 US stats comscore

Despite some questions about the value of Google Plus as a social network, these numbers would confirm that Google users are, in fact, going to pages, posts and other content on Google Plus. Whether these users are actively using the social network or randomly clicking on links to Google Plus pages from search results (read this blog post on some recent Google search algorithm updates) they’re still going to Google Plus. The comScore data did not track time spent on the site, however.

What does this mean for brands? Owning and regularly maintaining a Google Plus account, along with integrating a +1 button on website pages, will yield some SEO benefit, according to SEOmoz. The recently released Author tags from Google Plus also have merit.

Here’s a handy guide on how to get started on Google Plus – and check out the video overview of “Search, plus your world” from Google below: