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Digital Strategy Quick-Take: Quoted in CIO Article on Inexpensive Digital Marketing Tactics

daniel honigman cio magazine

CIO contributor Jennifer Schiff recently wrote an article on inexpensive digital marketing tactics that can be done by small businesses – especially startups – to increase visibility and buzz. I was fortunate enough to be quoted in her piece.

My suggestions:

1) Test keywords for web content through small PPC campaigns.
2) Participate in the occasional industry-related Twitter chat.

You can read the full article over on