I’ve recently been checking out Drew McClellan’s site, Drew’s Marketing Minute. (See the link on my blogroll? Uh-huh. It’s official.)
Well, Gavin and Drew are compiling this year’s edition of the book. And guess what? You’re invited to participate! You can sign up to vote on the book’s topic, or — if you’re so inclined — write a chapter yourself.
I think I’ll give it a try. Any ideas? The topics are:
* Marketing Manifesto
* Why Don’t People Get It?
* My Marketing Tragedy (and what I learned)