I’ve recently been checking out Drew McClellan’s site, Drew’s Marketing Minute. (See the link on my blogroll? Uh-huh. It’s official.)
Drew, as you may not know, along with Gavin Heaton, are the folks behind Age of Conversation, a collaborative book about social media.
Well, Gavin and Drew are compiling this year’s edition of the book. And guess what? You’re invited to participate! You can sign up to vote on the book’s topic, or — if you’re so inclined — write a chapter yourself.
I think I’ll give it a try. Any ideas? The topics are:
* Marketing Manifesto
* Why Don’t People Get It?
* My Marketing Tragedy (and what I learned)