Media news

What’s in it for Yahoo? (Update on possible Microsoft/Yahoo merger)

According to a story in this weekend’s Wall Street Journal, Yahoo doesn’t appear interested in a possible merger with – or sale to – Microsoft.

Yahoo recently signed contracts with 12 newspaper publishers to run the company’s ads on their Web sites, and these publishers represent more than 260 newspapers and the Web portal of Comcast Corp.

C’mon, Yahoo, stick to the content. You’re still have your “cool Web start-up” status. Don’t lose it by selling to Microsoft!