Chevrolet recently announced a Klout-based sampling program in which it would provide various prominent social media users the opportunity to test drive its new Volt.
As the first Klout-based car sampling program, many news sources covered the story, including the Chicago Tribune’s Robert Channick, who quoted me in his article. (Disclaimer: I worked at the Chicago Tribune/Tribune Interactive several years ago.) The story was also featured, in an altered version, as the front page item in today’s RedEye.
My point: social media promotions are evolving, and as new channels evolve, brands are looking to utilize them to reach new segments of their customer base. (One side benefit: newer platforms like Klout are often much less expensive as more mature channels, such as TV, but even older digital communities like Facebook.)
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