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Site of the Day

Site of the Day: Age of Conversation 2

I’ve recently been checking out Drew McClellan’s site, Drew’s Marketing Minute. (See the link on my blogroll? Uh-huh. It’s official.)

Drew, as you may not know, along with Gavin Heaton, are the folks behind Age of Conversation, a collaborative book about social media.

Age of Conversation

Well, Gavin and Drew are compiling this year’s edition of the book. And guess what? You’re invited to participate! You can sign up to vote on the book’s topic, or — if you’re so inclined — write a chapter yourself.

I think I’ll give it a try. Any ideas? The topics are:

* Marketing Manifesto
* Why Don’t People Get It?
* My Marketing Tragedy (and what I learned)

Categories
Chicago 2016

Chicago 2016 Update: State backing still needed to make Chicago 2016 bid work

2016 Logo

According to a spokesman for Illinois governor Rod Blagojevich, the state never filed legislation to grant Chicago its $150 million net if the Olympics were to come to Chicago in 2016.

Peter Sandusky, spokesman for Chicago 2016 said while the funds are needed to make the bid stronger, the state has until the February 2009 deadline.

The state has recently signed other big checks for Chicago, most notably, its $530 million bailout of the Chicago Transit Authority. But given the Chicago 2016 committee’s initial $2 billion estimate for bringing the games to the city, it’ll need a lot more than $150 million. Let’s just see if someone can make it happen.

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Hip-hop Sports Video of the Day

Tidbit of the Day: No Seinfeld? No problem! Eli Manning leads New York Giants to NFC Championship!

‘Nuff said. See you two weeks from now!

Until then, enjoy this highlight reel from the ’07-’08 season. (I didn’t know Jim Jones recorded a song about the New York Giants…)

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Chicago 2016

Chicago 2016 Update: Chicago Olympics price tag estimated at $2 billion

2016 Logo

Chicago 2016 committee officials revealed yesterday how much they think the 2016 Olympics would cost if the Games came to Chicago: $2 billion.

Where did they get that figure? Add $900 million in venue construction, spread across five venues, and $1.1 billion for an Olympic Village to be built near McCormick Place.

What do I think of this estimate? I wrote last year about how the London 2012 bid steamrolled its initial budget, its cost (at that time, mind you) quadrupling to a behemoth $19.5 billion dollars.

How about a federal bailout for the CTA? Maybe the IOC can chip in some dough. But I digress.

According to the committee, 45 percent of the tickets would cost less than $50, with 500,000 tickets set aside for children as part of “Chicago’s youth outreach.’’ Total ticket revenue is estimated at $705 million.

What do you think?

Categories
Cigar of the Week My articles

Lighting Up: A good cigar can add a touch of class to your smoking regimen

By Daniel B. Honigman

On Jan. 1, Chicago’s new smoking ban officially snuffed out people’s ability to light up in bars and restaurants. And since this winter is already in full chill, standing outside your favorite spot to have a quick cigarette is, well, no fun.

But instead of freezing your ass off to enjoy a Camel Light, why not enjoy a nice cigar at home? “People don’t buy cigars because they’re must-buys,” says William O’Hara, owner of Jack Schwartz Importer (141 W. Jackson, 312/782-7898). “People buy cigars because smoking them makes the event much more memorable. You can be celebrating a party, a birth, a graduation—whatever. It’s an occasion.”

If you’re going to take the plunge and enjoy a handrolled cigar, there are a few things you should know first. When picking out a cigar, O’Hara suggests you give it a squeeze. “If the cigar is stored properly, you’ll find it has just a little bit of give,” he says. “You don’t want it to be too dry, because it won’t smoke properly, but you don’t want it to be too moist either. You’re looking for a smooth draw, because if you fight with the cigar, it won’t be as enjoyable.”

Because there are hundreds of cigar manufacturers in business, choosing the cigar that’s right for you is a very personal experience, says Raki Mehra, owner of Hubbard State Cigar Shop (6 W. Hubbard, 312/670-0687). But there are a couple of things you’ll want to consider: Cigars vary in length (they can range from four inches long to seven or more); thickness, which is measured in ring gauge (a cigar with a 64 ring gauge is one inch in diameter, and most cigars fall between 32 and 52); and, of course, flavor.

A cigar’s flavor has a lot to do with its wrapper (the tobacco leaf wrapped around the filler tobacco), and darker cigars will generally taste heavier and spicier than lighter cigars. “ The darker and [more] shiny a cigar looks, the more complex the flavors will usually be,” Mehra says.

Time is also a huge factor in picking out a cigar. A bigger cigar—a seven-inch Churchill, for example—can take up to two hours to finish, which is way too much time in the winter for most. A four-and-a-half-inch petit perfecto, on the other hand, takes as
little as 30 minutes. (Smaller cigars are also lighter on the wallet.)

Also, if you’re new to cigars, you probably don’t want to turn three shades of green. As much as you’re tempted, lay off that super-dark, Tony Soprano-esque double maduro cigar, no matter how cool you think it’ll make you look.

If you decide to become a full-time cigar smoker, you can’t just leave them laying around: Store them in a humidor, which runs anywhere from $20 to tens of thousands of dollars depending on how many cigars you want to store. You’ll also need a humidifier and a gauge.

The investment, says Mike Maddaloni, 40, a Loop-based web consultant, is worth it. “ When you’re smoking a cigar, you’re not running around or doing anything fast-paced, and it adds to a good experience,” he says. “I’ll smoke a cigar, and I’ll spend more money on that than people would on a pack of cigarettes, but in the long run, it’s cheaper.”

Quick cigar suggestions

The CAO America ($6-$8) is a beautiful-looking smoke. It’s not too full-bodied and has a bit of a chocolatey, earthy taste.

Since it’s cold outside, the Punch Champion ($3.50-$4.50) is a good short smoke.

For folks looking for a good budget cigar, the Occidental Reserve by Alec Bradley (roughly $2 on CigarsInternational.com) is a sure thing.

If you have $20 burning a hole in your pocket, you may want to check out the Graycliff Professionale. It’s worth every penny and is good for weddings, bar mitzvahs, graduations—or if you’re trying to kiss up to your boss.

This story originally appeared in the Jan. 8 issue of UR Chicago Magazine. You can pick it up from a UR Chicago box in downtown Chicago or you can read it here.

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My articles

Piatto! Piatto! Italian spot gives Edgebrook a touch of Venice — with Chicago-style portions

By Daniel B. Honigman

With good food, good service and a comfortable yet refined atmosphere, Piatto seems like the type of place you’d find on Randolph Street. But it’s not, and Edgebrook may now have a new neighborhood crown jewel.

In a 75-seat, 1,000-square-foot spot refined enough for foodies and hipster couples, but not too pretentious for children, Piatto head Chef Maurizio Fonda serves organic pastas, fresh pizzas and generous seafood portions.

Since arriving stateside in 1977, Fonda has worked stints in California, New York, Texas and Florida, but has lived in Chicago since 1990. He’s seen all types of American diners, but is happy Piatto, which opened in August, is in Edgebrook. “It’s a neighborhood that has been positive, and I think we’ve been good for them,” he says. “Our customers like the standards, but they’re open to newer things we put on the menu.”

A five-year Stefani Group veteran, Fonda, a transplanted Venetian, has mostly eschewed Chicago-style heavy sauces, but he manages to serve wholesome food in a refreshing way. And it’s clear he has Chicago diners all figured out: He oversees a staff that seems to dote on diners like Italian grandmothers. (Not that I’m complaining.)

Fittingly, I can think of only four words to describe Piatto: Good. Comfort. Food. Lots.

If you’re for starting out a meal with some real comfort food, you’ll want a nice bottle of red wine to balance it out—something bright, but not too full-bodied, like the 2005 Conti Contini Sangiovese ($30). With this on your palate, you’ll be able to wrap your taste buds around some of Piatto’s hearty appetizers.

Both the funghi ripieni ($7), a massive mushroom served with sausage and breadcrumbs in a tasty wine sauce; and the Salsiccia con fagioli ($8), a grilled sausage served on a bed of white cannellini beans, diced onions and tomatoes, are must-tries. For couples, a heaping order of mussels ($8), served in a not-too-spicy tomato sauce, will more than suffice.

Piatto dishes out a bevy of individual- and medium-sized pizzas ($11-$15), as well, ranging from your basic margherita to the Quattro Piatto, which is topped with fresh prosciutto, artichoke, olives and mushrooms.

In the spirit of the season, I tackled one of Fonda’s specials, a super-tasty pumpkin tortellacci dish with shitake mushrooms and fresh herbs in a mascarpone cream sauce. The pasta was surprisingly light, with its savory flavors balancing out the sweetness of the cheese and pumpkin. But if you’re a fish fan, Fonda’s salmone bruschetta ($23), a plate of salmon in a bruschetta sauce, is a simple dish done well.

To round out your meal, Piatto carries a selection of desserts ranging from the adventurous fragole alpine ($8)—an Austrian-Venetian delight that features a serving of vanilla gelato, fresh whipped cream, strawberries and sugar drizzled in a sweet vinaigrette, topped off with ground black pepper—to your standard tiramisu ($7).

The restaurant’s old-world comforts extend to the washrooms, as well: The men’s room is festooned with a poster of the Rat Pack, and the ladies’ room is chock full of lotions and perfumes.

Piatto is a dinner joint, open each day from 5 to 10 p.m. If you’re planning on heading over, stick to a light lunch before, because you’ll be hard-pressed to leave the restaurant hungry. But this is a good thing, of course. Just be prepared to bring home a doggie bag.

Piatto is located at 5304 W. Devon (773/467-2000)

This story originally appeared in the Jan. 8 issue of UR Chicago Magazine. You can pick it up from a UR Chicago box in downtown Chicago or you can read it here.

Piatto in Chicago (You can check out this review on UrbanSpoon.)

Categories
Media news

Tidbit of the Day: The outdoor marketer’s oversight

What’s wrong with this picture:

When’s the last time you paid attention to and were prompted to visit a Web site by an ad you saw on public transportation?

I was on the bus last night coming back from the Chicago IxDA when I had a revelation. Many of these ads, like this one here, are chock-full of information. After this information, usually, is a Web site you can check out for more information.

It’s not that I don’t like these ads, don’t get me wrong. My main beef with them is I just don’t think they’re actionable. It’s like, great, you actually have a Web site. It’s not 1998; you should have one already.

So I can go to a great vacation spot, or I can go to a cool new Web site if I:

a) See the ad enough to remember it in the future.
b) Actually write down the URL.
c) Care enough to follow through and go to the page.

Maybe these ads aren’t about getting someone to do something. Maybe it’s just about bombarding folks with repeated messages so that they maybe recall your brand in the future. My suggestion: Show potential customers why they should listen to you. You’ll probably benefit from giving them something immediate.

Categories
Cigar of the Week

Cigar of the Week: Flor de Oliva Torpedo

(Note: This review originally appeared on CigarJack.)

Flor de Oliva cigar #1

Brand: Oliva
Line: Flor de Oliva
Vitola: Torpedo 6 x 52
Origin: Nicaraguan
Wrapper: Nicaraguan
Binder: Nicaraguan
Filler: Nicaraguan
Body: Medium
Strength: Medium
Box Price: $42.00 (Bundle of 25)

Several weeks ago, I reviewed the Occidental Reserve, a bundle offering from Dania, Fla.-based Alec Bradley. Since then, I’ve smoked some fairly expensive stogies.

But it’s time to get back to reality. So for this installment, I give you the Flor de Oliva [link to whatever].

If you’re looking for a go-to cigar that’s easy on the wallet, this may be it. The Flor de Oliva is Oliva’s bundle offering, but instead of hitting up the rest of the line (gotta love that Serie O maduro…mmm), you may be happy with this as your everyday smoke.

It’s not the smoothest-looking cigar. Walt over at Stogie Review recently checked out the FO Corojo and described its toothy texture. You’ll see some of that with this cigar, but against its red, white and blue band, it’s not bad-looking — it’s just a bit rough around the edges.

Instead, you’ll have to kiss this frog to see it become a prince, or in this case, a princess.

Taste-wise, the Flor de Oliva is extremely complex for a cigar of its price. It’s earthy, cedary and tangy. One warning, however: the cigars seem to be dipped in some sweet substance before they’re shrink-wrapped. (If any of you can figure out what it is, I’ll give you a shiny new nickel.) It’s not overpowering, and there’s not too much of it. Personally, I think it actually adds a layer of complexity, but I certainly didn’t expect this when I bought the damn things. If you don’t like your smokes a touch sweet, I’d think about staying away; however, I sure as hell think it’s worth a test drive.

Flor de Oliva cigar #2

Look at that handsome, handsome guy; he’s got a good-looking cigar there.

And then there’s its construction. For a cheap-o cigar, I got some of the best construction I think I’ve ever had. (See photo…and note the comfy chair; I recommend all cigar smokers get one!) The burn was even, the ash was white, and, as you can see, it stayed on. What more could you want from this killer two-hour smoke?

Verdict: If my humidor weren’t full, I’d order more of these babies right now. It’s one of the best value cigars I’ve ever smoked.

Similar cigars: Can’t really think of anything quite like it, but I’ll keep you posted.

Categories
Media news

Radiohead continues to break new ground with Current TV concert

(Disclaimer: I’m a huge Radiohead fan. Sue me.)

I was watching a bit of television on New Year’s Eve shortly before the fireworks display here in Chicago when I stumbled across Radiohead’s Scotch Mist concert on Current TV. (It’s a great show, by the way. Check it out.) It was clear to me then that Radiohead, already secure of its place in rock history, is continuing to blaze new trails for music artists while rewarding its fans…and the television channel’s socially conscious viewers.

A few months ago, the band released a pay-what-you-want, downloadble version of its new album, In Rainbows, on its Web site. Sales numbers for the album actually were pretty good, despite the fact 62% of downloaders didn’t pay. According to ComScore, Radiohead made an average of $2.26 per album, but a whopping $6 from people who paid for the album. (I wrote a news brief about this in the 12/15 issue of Marketing News.)

By doing this, Radiohead proved that good, established bands don’t need major labels to make money. In a Wired interview with Talking Head David Byrne, Radiohead frontman Thom Yorke said that labels inhibit not only the artistic process, but only really allow bands to make money from touring.

And through its concert on Current, Radiohead proved once again it doesn’t need backing to create tremendous buzz; just a love for music and respect for listeners.

Categories
Sports

Tidbit of the Day: Eight 4,000-yard NFL quarterbacks in 2007?

Check this out. It looks like there’s a serious chance that there could be eight NFL quarterbacks who will rack up 4,000 yards or more in 2007. I’m pretty sure that if it happens, it would be for the first time in history.

In case you don’t feel like looking, through Week 15 of the season, you have:

Tom Brady – 4,235 yards
Brett Favre – 3,905 yards
Tony Romo – 3,868 yards
Drew Brees – 3,819 yards
Jon Kitna – 3,707 yards
Carson Palmer – 3,700 yards
Peyton Manning – 3,634 yards
Matt Hasselbeck – 3,620 yards